In her post on ComputerWorld, Alexandra makes the excellent observation that the impact of surveillance is not exclusively personal. Knowing we could be watched, as Jeremy Bentham observed, changes our behaviour; specifically, it chills our creativity. This in turn affects innovation and hence the economy. More directly, businesses (like RSA) are harmed by the disclosure of their for-profit collusion.
As a consequence, it is in our business interests to deal with excessive surveillance, not just our personal interests. The same applies to the four freedoms of open source. They are not just a matter of personal preference; they are the key to business success in a meshed society.